What is guest blogging or guest posting?
Guest Blogging is the practice of posting your content in
another blogger’s blog. The content should be submitted with a short author
bio. Depending on the individual blogger’s content publishing policy, you may
be charged or the content can be published free upon approval.
Is guest blogging safe for SEO?
Many people ask is guest blogging safe for SEO? Well, the
answer is both yes and no. Google has a serious concern that marketers, in the
name of guest blogging, are actually spamming contents in other sites. When guest
posting is done from that angle, then the effect is really bad. Google can
penalize you.
That is why, good authority sites give some conditions for
guest posting.
·
Some sites give topic ideas or what can be
posted in guest blogging sites because the posted content should have to be
relevant to the topic.
·
As ‘thin content’ posting does not attract
search engines, bloggers give word limit for guest posting. The article length
generally starts from 500 words. It can be around 1000 words for many blog
sites.
·
Some bloggers ask to provide copyright free
images for their blogs.
Why is guest blogging important? Is it good for SEO?
Google has given some updates saying that they are done with
guest blogging etc. But it has been proven till the recent times that guest
blogging still works. With relevant topic, unique content and insightful
discussion about a subject, your guest posts can do miracle for your site and
the publishing blog. Hence, guest posting can earn good backlinks from business
niche and improve your keyword ranks related to a topic. You get a good brand
awareness and your acquired link can also have a lot of social shares for free.
All you need to do is to talk about your subject as an
expert and educate your target group. And then it will give a lot of benefit
for your SEO strategy.
Which are the sites to submit your guest post?
Go to Moz.com and click on the Link Explorer tool. From Moz.com
you can find the Domain Authority (DA), page authority (PA) and Spam Score of a
site.
Remember:
More DA: Good
More PA: Good
Low Spam Score: Good
Guest posting sites that qualify in this criteria, are the
best spaces to post.
How to find the relevant sites for guest post?
You can try different combinations of keywords or phrases for
guest blogging. Choose the keywords of your niche and combine it with guest
blogging.
The combinations that can be followed are:
“keyword” + “write guest post”
“keyword” + “submit a guest post”
“keyword” + “guest bloggers needed/wanted”
“keyword” + “accept guest post”
Of course, you can replace “guest post” with “guest blog”
term and search again. You can also search with “list of guest posting sites” +
“keyword”. In this way, you will be able to find a lot of guest posting sites
that accept your blog post.
Warning:
In the name of publishing content, don’t go and publish your
content in private blog networks (PBNs). Link building through PBNs is not white
hat SEO and Google will penalize you once it catches your backlink.
