Useful and Secret Tips in Search Engine Optimization
The biggest secret in SEO is that SEO will never die as long as
people will use their website to talk about brands and promote products or
services. SEO is not going to die anytime soon. For marketing it is one of the
most important channel to fulfill marketing objectives. There are many websites
which don’t run paid campaigns and even they are not active on social media. Still
they get a lot of traffic and that’s because of SEO.
Here are some simple tips that can help your website to have
skyrocketing growth with the help of SEO.
1. Segmenting.Targeting.Positioning
First, research on your target
audience. Check where you want your customers to come from. If you are selling
products that is available at a certain place, then note these places
separately.
Is your product targeting to specific gender like female only? Do
they belong to a particular age group? Note them in a separate column.
Check your competitors. What are they offering to their site?
How they are doing brand positioning? Based on that you can decide your USP and
do your brand positioning.
There are plenty of tools like SEM Rush, Ahrefs.com to find out how your competitors are
doing.
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Great Books on Digital Marketing
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2. Keyword Research
Keyword research is a big section in
SEO and in Paid advertising. In the step 1, whatever gender, age group info you
have obtained, it is time to utilize them. Go to any keyword research tool and
put your main services or products as keywords. You will find how much search
volume they have. Based on the higher search volume and low competition, you
have to choose the final keywords. Then you can add additional gender or place
names with them. Examples can be:
Blazers for men in India (Fashion)
2 BHK apartments in south Kolkata (Real Estate)
Buy idly batter online in Bangalore (Food Items)
Health tips for women above 35 (Diet & Nutrition)
What are some best keyword research tools?
Google Keyword Planner: The Keyword
Planner has changed its interface and I don’t like the new one. Nevertheless,
it is still the best keyword research tool.
Search Console: Google Search Console
is not a custom keyword volume search tool. But you can get to see what are the
search queries for which people are finding your site on Google.
Neil Patel’s Ubersuggest: Neil Patel
has bought Ubersuggest and after that the tool has got some brilliant features
like keyword Ideas, Content Ideas, Top pages etc. Try it and give me the credit
later.
wordtracker.com : Provides 10 free searches at
present. You can search keywords, save them and export them.
LSI Graph: The tool in its free
edition just show the keywords but does not show any search volume.
3. Be Consistent With Google’s Important
Updates
As majority of the organic traffic comes from Google, you have
to focus on its algorithm updates. Google updates its algorithm from time to
time and most of the time they don’t officially announce it. But whenever a
wide traffic drop is observed for various sites or the websites suddenly loose ranking
in Google, the marketers look for an Google update.
Before you begin the SEO for your site, you should know the best
practices for your site. From the history of Google updates, you will know the ways not to get penalized
by Google. You stay updated with Google updates and focus on how to serve
better contents to your site visitors.
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Some useful Books on Digital Marketing
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