10 Factores Que Influyen en El Ranking SEO: Guía Definitiva
10 खोज इंजन एसईओ रैंकिंग कारक
Google continuously updates its algorithm on several times a
year and marketers always try to take quick actions (or corrections) on
websites to be at par with the update. Based on Google’s algorithm and new
updates, the ranking factors can also change.
The main ranking factors before 10 years may sound ridiculous today.
So, you need to stay updated and continuously check on
Google about what are the main ranking factors for SEO in Google? Here is the
updated list.
Top 10 Ranking Factors in Google
1.
Secured Websites
If your website does not open in secured HTTP (HTTPS) mode, the
browsers might not allow users to visit the website. SEO people believe that a
secured SEO site can really rank better.
2.
Mobile friendliness
According to a report, 97% of the regular internet users access
internet on their mobile. So, if your site is not mobile friendly, you might
not be able to serve the right content as per mobile interface.
Make the site mobile responsive. Under <head> tag of every
page, include a code like:
<meta
name=”viewport” content=”width=device-width, initial-scale=1″>
This tag adjusts content as per the width of the mobile
devices. That’s really cool to make content compatible to a mobile device.
Also, note that with Mobile First Index, Google will look
for mobile version of the site to rank on mobile devices. Hence, making the
content mobile friendly is an important ranking factor.
3.
Page Speed (on both Decktop and Mobile)
With Google’s PageSpeed Insights tool ,
you can make your web pages fast loading on all devices.
Page load time is important because more than 50% people will leave your page if it takes more than 3 seconds to load.
4.
Meta data (Title Tag and Meta Description)
Along with page URL, the title and meta description are the
contents that show in the search result. How you are optimizing the title and
meta description is the key to get properly ranked on Google and get more
clicks. Writing proper meta with inclusion of right keyword, can boost your
individual page ranking and improve your traffic.
5.
Schema
There are various ways to provide ‘rich’ information about a
page to search engines. The ways to provide such information can be:
- RDFa (full form: Resource Description Framework in Attributes)
- Microdata
- JSON-LD (full form: JavaScript Object Notation for Linked Data)
Using schema helps the search engines to better understand
the page content. Some common types of schema markups are:
- Organization schema
- Person schema
- Local business
- Product
- Breadcrumbs
- Article
- Recipe
- Video schema
Apart from these, there are plenty of schema types. These search
engines consider as good SEO practice.
6.
Content Quality
Google prefers well written and grammatically correct
content. If the content is unique, not copied from anywhere, and
represented in a user friendly way, Google really gives value to the content
and ranks that high in SERPs.
For quality content, one needs to achieve E-A-T model (Expertise- Authoritativeness- Trustworthiness)
7.
Content Length
Gone are those days, when you will write a 200-word page
content and Google will rank you on top. According to a poll among SEJ’sTwitter audience ,
33% recommended to keep content 1K-2K words and 11% recommended that 2K words
is best for ranking blog posts.
And The Quicksprout
reveals the data abut content length:
The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words.
Hence, content length can be a definite ranking factor.
8.
Social Signal
How many likes did your last Facebook post get? How many
followers does your Twitter handle have? How many users viewed your cool video
on Youtube or TikTok?
In short, the amount of likes, comments, shares, followers,
views, clicks your content gets on social media helps your brand in various ways.
- This increases brand recognition
- Trustworthiness for the brand
- More visit to your site from social media
- And better ranking opportunity on Google
9.
B acklinks
Some people believe that backlink is still one of the most
influential ranking factors. Although the type of backlink submission has been changed
over the years. Directory submission and social bookmarking were popular 10
years before. Now, they are not. The key idea for backlink building is getting
quality links from a) industry relevant, b) high domain authority sites.
Image optimization
It is not sure if all search engines can read the embedded
text in images or not. So, the Alt text in images still matters a lot. At the
same time, compressed images with proper file names can help in ranking. Image optimization
is a definitely worth to consider and if you are ignoring it, you are
definitely losing some ranking opportunities.
If you work on the content and off-page SEO based on the
above points, your site can rank much better in future.
