Role of content strategy and website architecture in SEO
Website structure
If you have finished doing keyword research, then the next stage
is to do the think about how put the keywords in right pages. But before that
you need to decide what will be the site structure or architecture. Which will
be your main pages? Which will be category or brand pages? And which will be
product pages? How the links of pages will be displayed in the website menu? Make
sure that most of the bottom level pages to be accessed from top page with
maximum 3 clicks. More clicks will make the users feel bored about the site and
they might not visit the site again.
Content
The content is king. For content generation, remember the
following points:
·
Read about your industry and study competitor pages before
generating the contents
·
Write unique contents. Don’t copy it from the competitors or
other websites
·
Go for the long contents. A page with 1000-2000 words can rank
better than other pages with 150 words. However, there may be exceptions. If the
page with 150 words has more exciting contents (text+images+videos), bears any
significance and from a site with good domain authority, then it stands a
chance to rank higher.
·
Contents should be relevant to the industry which the site
focuses on.
·
Create contents on topics that nobody has covered before. That increases
your chance for better ranking on Google for the content pages.
·
Try updating the page contents regularly (say, monthly). Google
loves fresh contents. Search engines don’t like to rank too old or outdated
contents.
·
Spread your keywords throughout the content. But don’t
over-optimize your contents with keywords. That is spam.
·
Don’t use the same set of keywords for different pages. That is
keyword cannibalization.
What is keyword cannibalization?
Keyword cannibalization can occur when you are targeting the
same keyword(s) for multiple pages. When keyword cannibalization is done,
search engines don’t understand which page to rank a keyword for as there might
be dozens of the pages optimized for the same keyword. Hence, the site will lose
great ranking opportunity for the keywords.
So, by creating the right c0ntent optimized with targeted
keywords, you can expect great results. If the content is great and the site
has good domain authority (DA), the job of SEO becomes much easier.
Also read: Biggest SEO Tips, Tricks and Secrets (Part – 1 )
