Marketers are always concentrating on Facebook, Twitter,
Instagram, LinkedIn and other social media platforms. But what about Quora? Actually,
the marketing potential of Quora is still underrated. Marketers often faces
problem to have a perfect Quora marketing strategy.
And people are confused about what Quora actually is. So,
let’s start with what is Quora?
What is Quora?
Quora’s similarity with other platforms
When I started using Quora, I found similarity of the
platform with Yahoo! Answers. But Quora had much more diverse questions on the
subject. Quora can also be positioned as
the next level of forum. On forum, a conversation thread may go on with person
asking the question can ask further question. But on Quora the person asking
question, generally doesn’t comment. Rather, different Quora users come up with
answers. The Question asking people can ‘request answers’ from other Quora
users.
Why use Quora as a marketing platform?
Over the years, Quora has made its posted content guidelines
quite strict. But brands have hardly stopped doing activities on Quora. The
major reasons why Quora is popular among some brands is because of the
following reasons:
If you are posting on Facebook or Twitter, that content gets
lost. But on Quora the answer/content remains evergreen. People can find the
question and corresponding answers when searched with particular phrases or
keywords.
1. Many Quora contents get indexed in Google.
They come in the first and second page ranking. If you
answer to a popular question and your content looks good, chances are it will
receive a lot of views. People may request you for more answers and your
profile (usually containing your website link) can get visits.
2. Quora has the option of upvote.
Depending on the quality of content, people can upvote your
answer. Quora answers with most updates receive more views.
3. You can share links on Quora along with questions.
If any link is completely relevant to the question asked,
you can share that. As long as the content is not promotional, Quora might not
delete your answer.
4. You can post blog or website link through profile.
Referring to business website link on profile is the best
way to promote your business without getting flagged.
5. The answer wiki.
Quora allows to users to place the best list of answers.
Sometimes, the best answers can be a list of domains of which your website can
be a part of.
6. You can bookmark your favourite Quora posts
You can bookmark all your promoted posts. That can help you
to keep track of best possible answers.
7. You can run text ads and image ads on Quora platform
PPC people can utilize Quora for running ads to get more
views to their contents.
If your brand is really popular, may be Quora can consider
that as a ‘topic’ (I think, that’s called Quora Spaces). If your brand name
becomes a topic, it can have a lot of followers and hence gain quick brand
popularity.
A word of caution
If your answer seems to be too much promotional and if your
answer phrases directly point to your site, Quora might flag your answer and it
can get deleted.
If your content is not too promotional or spammy, you can
expect to gain a good marketing edge over your competitors through Quora
platform.
So, while using Quora, the first thing that should come to
your mind will be to provide answers to the queries of users and then start
promoting your business. With this
approach, you can expect thousand, lacks and even millions of views.
