7 Quora Marketing Strategies you can use to become a QnA Champion

Marketers are always concentrating on Facebook, Twitter, Instagram, LinkedIn and other social media platforms. But what about Quora? Actually, the marketing potential of Quora is still underrated. Marketers often faces problem to have a perfect Quora marketing strategy.

And people are confused about what Quora actually is. So, let’s start with what is Quora?

What is Quora?

Quora is a questions and answers platform. The platform has tons of questions and answers on various subjects. Through Quora, people find out multiple answers of one question said from different perspectives. People get the chance to act as experts to answer demand-driven questions. At Quora, the right/most favoured answers can be ‘upvoted’ such that most people can read them first. Quora is a search engine of questions and answers. Quora is one of the biggest examples of User Generated Content (UGC) platforms.




Quora’s similarity with other platforms

When I started using Quora, I found similarity of the platform with Yahoo! Answers. But Quora had much more diverse questions on the subject.  Quora can also be positioned as the next level of forum. On forum, a conversation thread may go on with person asking the question can ask further question. But on Quora the person asking question, generally doesn’t comment. Rather, different Quora users come up with answers. The Question asking people can ‘request answers’ from other Quora users.





Why use Quora as a marketing platform?

Over the years, Quora has made its posted content guidelines quite strict. But brands have hardly stopped doing activities on Quora. The major reasons why Quora is popular among some brands is because of the following reasons:
If you are posting on Facebook or Twitter, that content gets lost. But on Quora the answer/content remains evergreen. People can find the question and corresponding answers when searched with particular phrases or keywords.



1.       Many Quora contents get indexed in Google.

They come in the first and second page ranking. If you answer to a popular question and your content looks good, chances are it will receive a lot of views. People may request you for more answers and your profile (usually containing your website link) can get visits.



2.       Quora has the option of upvote.

Depending on the quality of content, people can upvote your answer. Quora answers with most updates receive more views.   



3.       You can share links on Quora along with questions.

If any link is completely relevant to the question asked, you can share that. As long as the content is not promotional, Quora might not delete your answer.



4.       You can post blog or website link through profile.

Referring to business website link on profile is the best way to promote your business without getting flagged.



5.       The answer wiki.

Quora allows to users to place the best list of answers. Sometimes, the best answers can be a list of domains of which your website can be a part of.



6.       You can bookmark your favourite Quora posts   

You can bookmark all your promoted posts. That can help you to keep track of best possible answers.



7.       You can run text ads and image ads on Quora platform

PPC people can utilize Quora for running ads to get more views to their contents.
If your brand is really popular, may be Quora can consider that as a ‘topic’ (I think, that’s called Quora Spaces). If your brand name becomes a topic, it can have a lot of followers and hence gain quick brand popularity. 



A word of caution

If your answer seems to be too much promotional and if your answer phrases directly point to your site, Quora might flag your answer and it can get deleted.
If your content is not too promotional or spammy, you can expect to gain a good marketing edge over your competitors through Quora platform.  
So, while using Quora, the first thing that should come to your mind will be to provide answers to the queries of users and then start promoting your business.  With this approach, you can expect thousand, lacks and even millions of views.

Biggest SEO Tips, Tricks and Secrets (Part – 2 )

Role of content strategy and website architecture in SEO 

Website structure

If you have finished doing keyword research, then the next stage is to do the think about how put the keywords in right pages. But before that you need to decide what will be the site structure or architecture. Which will be your main pages? Which will be category or brand pages? And which will be product pages? How the links of pages will be displayed in the website menu? Make sure that most of the bottom level pages to be accessed from top page with maximum 3 clicks. More clicks will make the users feel bored about the site and they might not visit the site again.  

Content

The content is king. For content generation, remember the following points:

·          Read about your industry and study competitor pages before generating the contents

·          Write unique contents. Don’t copy it from the competitors or other websites

·          Go for the long contents. A page with 1000-2000 words can rank better than other pages with 150 words. However, there may be exceptions. If the page with 150 words has more exciting contents (text+images+videos), bears any significance and from a site with good domain authority, then it stands a chance to rank higher.

·          Contents should be relevant to the industry which the site focuses on.

·          Create contents on topics that nobody has covered before. That increases your chance for better ranking on Google for the content pages.

·          Try updating the page contents regularly (say, monthly). Google loves fresh contents. Search engines don’t like to rank too old or outdated contents.  

·          Spread your keywords throughout the content. But don’t over-optimize your contents with keywords. That is spam.

·          Don’t use the same set of keywords for different pages. That is keyword cannibalization.

What is keyword cannibalization?

Keyword cannibalization can occur when you are targeting the same keyword(s) for multiple pages. When keyword cannibalization is done, search engines don’t understand which page to rank a keyword for as there might be dozens of the pages optimized for the same keyword. Hence, the site will lose great ranking opportunity for the keywords.

So, by creating the right c0ntent optimized with targeted keywords, you can expect great results. If the content is great and the site has good domain authority (DA), the job of SEO becomes much easier.

Also read:  Biggest SEO Tips, Tricks and Secrets (Part – 1 )

Biggest SEO Tips, Tricks and Secrets (Part – 1 )

Useful and Secret Tips in Search Engine Optimization

The biggest secret in SEO is that SEO will never die as long as people will use their website to talk about brands and promote products or services. SEO is not going to die anytime soon. For marketing it is one of the most important channel to fulfill marketing objectives. There are many websites which don’t run paid campaigns and even they are not active on social media. Still they get a lot of traffic and that’s because of SEO.  

Here are some simple tips that can help your website to have skyrocketing growth with the help of SEO.

1. Segmenting.Targeting.Positioning

First, research on your target audience. Check where you want your customers to come from. If you are selling products that is available at a certain place, then note these places separately.

Is your product targeting to specific gender like female only? Do they belong to a particular age group? Note them in a separate column.

Check your competitors. What are they offering to their site? How they are doing brand positioning? Based on that you can decide your USP and do your brand positioning.

There are plenty of tools like SEM Rush,  Ahrefs.com to find out how your competitors are doing.

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Great Books on Digital Marketing

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2. Keyword Research

Keyword research is a big section in SEO and in Paid advertising. In the step 1, whatever gender, age group info you have obtained, it is time to utilize them. Go to any keyword research tool and put your main services or products as keywords. You will find how much search volume they have. Based on the higher search volume and low competition, you have to choose the final keywords. Then you can add additional gender or place names with them. Examples can be:

Blazers for men in India  (Fashion)

2 BHK apartments in south Kolkata  (Real Estate)

Buy idly batter online in Bangalore (Food Items)

Health tips for women above 35 (Diet & Nutrition)

What are some best keyword research tools?

Google Keyword Planner: The Keyword Planner has changed its interface and I don’t like the new one. Nevertheless, it is still the best keyword research tool.

Search Console: Google Search Console is not a custom keyword volume search tool. But you can get to see what are the search queries for which people are finding your site on Google.

Neil Patel’s Ubersuggest: Neil Patel has bought Ubersuggest and after that the tool has got some brilliant features like keyword Ideas, Content Ideas, Top pages etc. Try it and give me the credit later.

 wordtracker.com : Provides 10 free searches at present. You can search keywords, save them and export them.

LSI Graph: The tool in its free edition just show the keywords but does not show any search volume.

3. Be Consistent With Google’s Important Updates

As majority of the organic traffic comes from Google, you have to focus on its algorithm updates. Google updates its algorithm from time to time and most of the time they don’t officially announce it. But whenever a wide traffic drop is observed for various sites or the websites suddenly loose ranking in Google, the marketers look for an Google update.

Before you begin the SEO for your site, you should know the best practices for your site. From the history of Google updates,  you will know the ways not to get penalized by Google. You stay updated with Google updates and focus on how to serve better contents to your site visitors.


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 Some useful Books on Digital Marketing

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Guest Posting Guide for Beginners (With some quick Questions and Answers) [Updated for 2019]

What is guest blogging or guest posting?

Guest Blogging is the practice of posting your content in another blogger’s blog. The content should be submitted with a short author bio. Depending on the individual blogger’s content publishing policy, you may be charged or the content can be published free upon approval.

Is guest blogging safe for SEO?

Many people ask is guest blogging safe for SEO? Well, the answer is both yes and no. Google has a serious concern that marketers, in the name of guest blogging, are actually spamming contents in other sites. When guest posting is done from that angle, then the effect is really bad. Google can penalize you.

That is why, good authority sites give some conditions for guest posting.

·         Some sites give topic ideas or what can be posted in guest blogging sites because the posted content should have to be relevant to the topic.

·         As ‘thin content’ posting does not attract search engines, bloggers give word limit for guest posting. The article length generally starts from 500 words. It can be around 1000 words for many blog sites.

·         Some bloggers ask to provide copyright free images for their blogs.

Why is guest blogging important? Is it good for SEO?

Google has given some updates saying that they are done with guest blogging etc. But it has been proven till the recent times that guest blogging still works. With relevant topic, unique content and insightful discussion about a subject, your guest posts can do miracle for your site and the publishing blog. Hence, guest posting can earn good backlinks from business niche and improve your keyword ranks related to a topic. You get a good brand awareness and your acquired link can also have a lot of social shares for free.

All you need to do is to talk about your subject as an expert and educate your target group. And then it will give a lot of benefit for your SEO strategy.

Which are the sites to submit your guest post?

Go to Moz.com and click on the Link Explorer tool. From Moz.com you can find the Domain Authority (DA), page authority (PA) and Spam Score of a site.

Remember:

More DA: Good

More PA: Good

Low Spam Score: Good

Guest posting sites that qualify in this criteria, are the best spaces to post.

How to find the relevant sites for guest post?

You can try different combinations of keywords or phrases for guest blogging. Choose the keywords of your niche and combine it with guest blogging.

The combinations that can be followed are:

“keyword” + “write guest post”

“keyword” + “submit a guest post”

“keyword” + “guest bloggers needed/wanted”

“keyword” + “accept guest post”

Of course, you can replace “guest post” with “guest blog” term and search again. You can also search with “list of guest posting sites” + “keyword”. In this way, you will be able to find a lot of guest posting sites that accept your blog post.  

Warning:

In the name of publishing content, don’t go and publish your content in private blog networks (PBNs). Link building through PBNs is not white hat SEO and Google will penalize you once it catches your backlink.

Following these guideline, one can successfully start his guest posting initiatives. 

Guest Posting or Guest Blogging Books