Email Marketing Hacks
Email marketing is one of the best digital marketing techniques. The perfectly planned and executed email marketing can give you instantaneous results that other channels of digital marketing may not. It is needless to say that most digital marketers spend a lot on email marketing.
It is not tough to succeed in Email Marketing. Just you need to know which email marketing tools and data to use. In this post, I give you some of the essential email marketing tools to kick start your first campaign.
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Email Sending platforms
1)
Mailchimp
Mailchimp is certainly the best platform for email sending. You don't need to be a pro to try Mailchimp.
Here are the steps to use Mailchimp:
a) Sign up with Mailchimp with your business email id
b) Upload your email database to its system
c) Create campaign
d) Create template or design HTML template offline and then upload it to Mailchimp 's system
e) Send email or schedule it for certain date and time
f) Monitor email bounce, response statistics, etc.
I have personally used its mobile version also. It is a FREE platform to use. Any start-up or e-commerce company can start experimenting with Mailchimp's basic plan. But I strongly suggest you to go for its plans like
Growing Business, Pro Marketer, High Volume Sender .
2)
Constant Contact
From the above numerical figures mentioned in the image, you can understand, what makes a big trustworthy brand in Email Marketing. Designing an email template in Constant Contact is really effortless. Easily add company logo, text or image with drag and drop method. Check out its autoresponder feature. Also, Constant Contact gives you tracking tools to tell you which email recipients are opening, clicking and sharing your emails. You can find more options from their
email marketing page .
3)
iContact
'Email Marketing. Simplified.' that's the approach of iContact. The brand gives you free trial to try its application and they have proper tools for your marketing automation. iContact lets you create professional landing pages. These landing pages will be with high conversion rates for your marketing success. With
iContact, you can post content on social media like, LinkedIn, Google+, Twitter, etc.
Email Content Display & Testing
Test an email in best possible way before sending it to thousand of people.
4)
Scope It
Scope It is a bookmarklet that is easy to install and use. With Scope It, you can view desktop, mobile and plain text view of your email to be sent. Here is a
Scope It sample I found from its website.
5)
Mailchimp
Well, Mailchimp needs a another mention here. Visit this
resource of Mailchimp. Paste your HTML code of the email and click on Convert. You will get the text preview of your email.
A/B Test
What content will work best for the email customers is a matter of trial and error. You need to work on several versions of your email content. The version, which will get maximum response, your future campaigns will be based on that. The best way to experiment with your email content is through A/B Testing.
What is A/B Testing?
A/B Testing, also known as
Split Testing, can be defined in the following way:
A/B Testing is also known as Split Testing. Same email is made with two variables and sent to two different groups. Finally, it is judged that which email content performs better.
In case of Email, the
parameters can be
Subject line, Email body content (text, image, video element in Email body), Call-to-action button (button colour, button text), etc.
6) Campaign Monitor: Campaign Monitor has the facility for Split Testing. You can sign up at the site and check the
feature of A/B Testing .
Email Address List
There are multiple ways by which you can gather email address database. Your own website, social media contests are nice ways to build mailing list. Hubspot has a nice article on
how to build own email list. But these things take time. For doing a successful email marketing, you will need mass mailing database. Who can provide you instant database? Here are some resources to help you:
7)
iAppend : If you have a postal or telephonic address of customers and you want to integrate the emails to the database then iAppend can help you. They have
consumer email appending ,
reverse email appending , b2b email appending services.
iAppend converts your single channel database into multi-channel database. You can contact them by mailing at
info@iappend.com for data / email append services.
8)
Dunlopmarketing: The site is an old site for providing email marketing database. Dunlopmarketing has
1000+ b2b email lists to sell. If you want to directly buy email lists, then you can contact Dunlopmarketing today. You can even ask for a FREE SAMPLE for your preferred email list!
9)
Confaab: Confaab has been a
leading mailing list provider in USA, UK, Canada, Australia and Europe. Confaab sells industry wise email list, professional or C-level email list, US state wise mailing list etc. Get ready made email address list with customized fields to email marketing.
So, these are some of the most reliable email marketing hacks to get successful in the email marketing. Wish you all the best for your next campaign.
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